Sophie Gimbel was a modern woman of fashion; a great stylist and buyer with wonderful taste. Between 1931 and 1969, Sophie Gimbel designed and sold thousands of dresses at the Salon Modern, a specialty department she ran at Saks Fifth Avenue in New York City. Gimbel, known simply as “Sophie of Saks,” had a profound influence on American fashion, dressing everyone from celebrity style icons to Saks customers around the country. Gimbel’s approach to fashion was sophisticated but grounded; her designs demonstrate a precise balance of style, quality and practicality. Sophie created a “Saks style” which, though elegant and ladylike, always acknowledged a woman’s natural curves. Sophie catered to her well heeled clientele and held herself aloof from trends including the New Look in the 1940’s, the chemise/sack dress of the 1950’s, and the mini skirt of the 1960’s.  The Sophie look was based on the unvarying principle that a woman and her waistline must never be separated. It was an “intensely feminine look designed to snare an equally intense male audience.”[1]

[1] By PHYLLIS LEE LEVIN.  “American Collections: Sophie Sticks to Intensely Feminine Look. ” New York Times (1857-Current File)  2  Mar. 1959,ProQuest Historical Newspapers The New York Times (1851 – 2006), ProQuest. Web.  20 Jan. 2010