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All Things Brad and Beautiful

Written by Gretchen Harnick | Nov 15, 2010.

What do neon-lined trousers, Canada, and Rachel Zoe have in common? Well, the answer resides in the person of charismatic stylist-extraordinaire, Mr. Brad Goreski, who graced fashion students, staff, and fashion enthusiasts alike with an enjoyable yet motivating presentation of his journey-through-style so far. Just moments before the presentation began, Goreski had tweeted the following message:

On my way into Parsons to speak. Very excited/a wee bit nervous. :)

But as the friendly celebrity stylist took to the stage of Parson’s Fashion Auditorium on Seventh Avenue, stylishly clad in one of his signature Tom Ford glasses, and plaid sports coat, he oozed every bit of confidence. Feeding off his natural charm and wit, an animated crowd welcomed the stylist with warm cheers of admiration before settling down to learn a bit more about who the stylist is and what he’s been up to since his days working as Rachel Zoe’s Style Director and right-hand-man on Bravo’s The Rachel Zoe Project.

Michelle Alleyne, Styling Club Faculty Advisor introduces Brad

Goreski, a Canadian native, admittedly cannot fathom just how far he’s come since his adolescent years wearing ostentatious nail polish, neon lined trousers, and “styling press tours” for himself when it was just school. But one thing is for certain—it took hard work, perseverance, and a good attitude to get where he is today. “Never ever have a bad attitude,” says the stylist. “[Fashion] it’s all about having a good attitude. It’s supposed to be fun!” Needless to say, a lot has happened for the breakout star who is every bit as enthusiastic talking about the importance of Dr. Scholl’s gel, heel liners, steamers, spanks, strapless bras, sewing kits, and lint rollers, as he is talking about a recent feature on him in The New York Times.

Brad's shoes made the Parsons Facebook page

For starters, it has been about one month now since Goreski’s decision to take the plunge into styling singledom, starting his own fashion styling consultancy services—and he’s already worked with the likes of superstar, Jake Gyllenhall.

The stylist, who is a big fan of social networking (he has over 70,000 followers on Twitter), encourages young and aspiring stylists to put in the work and start sharing their own style perspectives on blogs in order to get noticed. What drives the stylist’s own creativity? Well, not only does Goreski strive to make women look beautiful, but he also believes that having a point of view is quintessential in styling: “Fashion is kind of arbitrary, ” explained the stylist, “You have to learn to trust your taste level and your eye… If you trust everyone else’s opinion and not your own, then why are you here?”

Written by Selina Sutherland, AAS Fashion Marketing student

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