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Parsons the New School for Design

Parsons 2013 Fashion Benefit

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AirDye & Parsons, scene 1

Written by Gretchen Harnick | Nov 10, 2010.

Follow Parsons’ students in sustainable practice and exploration within the fashion design and marketing programs. This semester and next, Parsons collaborates with AirDye®, a company whose technology manages the application of color to textiles without the use of water. It is today’s sustainable alternative to traditional dyeing and printing processes.

Fall semester, AAS Fashion Marketing students conceptualize a marketing campaign featuring Parsons design students’ collections, using the sustainable technology, while highlighting the collaboration between student teams. AirDye® is offering BFA Fashion Design seniors the opportunity to experiment and create their own unique design solutions using AirDye® technology. The selected design raw materials will be produced for students to utilize as part of their Thesis collections, showing in April 2011. Plus, Parsons photography students were hand selected to help document the important work put forth in this dynamic partnership.

Each week, we will be publishing Fashion Marketing student journals in this space. Students are charged with keeping a creative journal, documenting their learning, expanding their understanding of what AirDye does and how the technology works. Through building the partnership with their photography and designer student partners over the course of the semester, a unique proposition is certain to unfold. Join us as we explore the collaboration in process.

Marketing student Jasmin Tregonning introduces her role in this unique project:

With a looming water crisis due to pollution and global climate change, clean water concerns affect not only Sub-Saharan countries but also India, China and Australia. The technology designed by AirDye provides a solution to ward off the crisis, by offering a revolutionary new way to dye textiles without the use of water.

With my fellow marketing students, Laura Lopez and Evie Cutshaw, I have uncovered the nuances in the AirDye technology. I observed the process by which successful designers created their collections using AirDye. We coordinated a meeting with the three photographers who will help document our project. In the very first meeting, we have already seen a synergy of creativity; giving us a taste of what it is to collaborate and to simulate the fashion industry environment. The instant chemistry between our group of fashion marketing students and the photographers, allowed us to easily partner with one another.

We discussed creative and practical methodologies to approach the project. At this point, we wait for the fashion design students to be selected and assigned to this project. Their winning entries will be realized and produced by AirDye – a very unique opportunity and one we are all looking forward to.

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    Nov 10, 2010 @ 10:36 pm

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